When you buy through our links, Insider may earn an affiliate commission. Learn more
- Apple unveiled the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max on September 14.
- Apple says they come with new camera features, improved performance, and better battery life.
- The iPhone 13 models start at $699 and are now available for purchase.
- See more stories on Insider's business page.
NEW LOOK
Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview
Thanks for signing up!
Access your favorite topics in a personalized feed while you're on the go.
Advertisem*nt
Apple unveiled the iPhone 13 on September 14. The redesigned iPhone features a 20% smaller notch.
The iPhone 13 comes in five colors — pink, blue, midnight, starlight, and Product Red — and has the same flat-edge display as the iPhone 12. Apple reoriented the rear camera, positioning the two lenses diagonally rather than vertically.
The new device runs Apple's new A15 Bionic chip, which Apple says allows it to deliver 15.8 trillion operations per second. The iPhone 13 has a bigger battery that lasts 2.5 hours longer than the iPhone 12 as well as a display that's 28% brighter than last year's device, Apple says.
Apple says it improved the camera in the iPhone 13, allowing it to capture more light and color, and added cinematic mode to videos, giving them a filmlike quality by automatically changing the focus.
The iPhone 13 Mini, also debuted on September 14, contains the same capabilities in a smaller form factor.
Advertisem*nt
iPhone 13 Mini and iPhone 13 price
The iPhone 13 Mini starts at $699. This is the same price as the iPhone 12 Mini when it launched in October of last year.
The iPhone 13 with 128 GB of storage costs $799. Again, this is also the same price as its predecessor, the iPhone 12.
Keep in mind that these prices assume that your iPhone purchase will be paired with a mobile carrier service plan. Expect an increase of about $30 for all models to get an iPhone from Apple without an included carrier SIM card.
Advertisem*nt
iPhone 13 Mini and iPhone 13 release date
Both the iPhone 13 Mini and the iPhone 13 are available to purchase right now. They officially launched in stores and online on September 24.
Advertisem*nt
iPhone 13 Pro and iPhone 13 Pro Max
Apple's new iPhone 13 Pro and iPhone 13 Pro Max come with upgrades to performance and battery life.
The high-end devices also run on Apple's five-core GPU A15 Bionic chip, which Apple says provides 50% faster graphics performance than competing phones. The iPhone 13 Pro uses Apple's ProMotion technology, which adapts the frame rate depending on how you're using your phone, either providing faster frame rates or preserving your battery life.
The cameras on the iPhone 13 Pro have been improved as well: Apple says they provide a 2.2X improvement in low light compared with the iPhone 12 Pro, faster shutter speeds, and better portrait photos using the device's telephoto lens. Apple also added the ability to take macro photos, allowing users to focus at a close distance for super detailed photos.
Apple says the iPhone 13 Pro's battery will last 1.5 hours longer than the iPhone 12 Pro's and 2.5 hours longer than the iPhone 12 Pro Max's.
Advertisem*nt
iPhone 13 Pro and iPhone 13 Pro Max price
The new devices come in four colors: graphite, gold, silver, and Sierra Blue. The Sierra Blue color is new for this year and an update on last year's Pacific Blue.
The iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1,099. These are the same prices as last year's iPhone 12 Pro models at launch.
Advertisem*nt
iPhone 13 Pro and iPhone 13 Pro Max release date
Along with the rest, both iPhone 13 Pro models are available to purchase right now. They launched in stores and online on September 24.
Senior Reporter
Avery Hartmans is a senior reporter on Insider's retail team covering the apparel industry and tracking changes in how and why people shop. She previously worked on Insider's business news desk. Before that, she spent four years on the tech team, covering the consumer tech world and later serving as Insider'stech editor. Before joining Insider, she covered startups for the Pittsburgh Business Times. She has a degree in journalism from Syracuse University. You can contact her at ahartmans@insider.com.
Senior Tech Reporter
Antonio is a senior tech reporter for Insider's Reviews team, where he helps lead coverage, reviews, and guides of smartphones, tablets, accessories, wearables, smart home products, as well as audio devices from Apple, Google, Samsung, OnePlus, and other major tech companies. Before joining Business Insider, Antonio was a consumer-electronics analyst at PCMag. He graduated from Colgate University in 2009 with a bachelor's degree in history. You can contact Antonio with tips and cool tech via email at: avillasboas@businessinsider.com Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test tech and electronics.
As an enthusiast with a comprehensive understanding of the technology landscape, particularly in the realm of smartphones and Apple products, I'm well-versed in the intricacies of the iPhone 13 series, having closely followed the developments and announcements from Apple. My expertise extends to the features, specifications, and advancements incorporated into the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max.
The iPhone 13 series, unveiled on September 14, boasts a range of improvements, starting with a 20% smaller notch in the redesigned iPhone. This series introduces new color options, including pink, blue, midnight, starlight, and Product Red. Notably, the flat-edge display, akin to the iPhone 12, provides a sleek and modern aesthetic.
One of the standout features is the reorientation of the rear camera lenses, arranged diagonally for enhanced functionality. The powerhouse behind these devices is the A15 Bionic chip, a technological marvel by Apple that claims to deliver an impressive 15.8 trillion operations per second. This chip not only ensures improved performance but also facilitates the incorporation of cinematic mode in videos, allowing for film-like quality by automatically adjusting focus.
The battery life of the iPhone 13 has been substantially improved, lasting 2.5 hours longer than its predecessor, the iPhone 12. Additionally, Apple boasts a 28% brighter display compared to the previous model, enhancing the overall user experience.
The iPhone 13 Mini, released simultaneously, mirrors the capabilities of its larger counterpart in a more compact form. Pricing for the iPhone 13 models starts at $699, and they are currently available for purchase as of the launch date.
Moving on to the Pro models, the iPhone 13 Pro and iPhone 13 Pro Max, these high-end devices introduce upgrades in both performance and battery life. Powered by the five-core GPU A15 Bionic chip, Apple claims a 50% faster graphics performance compared to competing phones. The ProMotion technology adapts the frame rate based on usage, optimizing either for faster frame rates or battery preservation.
The camera enhancements in the iPhone 13 Pro include a 2.2X improvement in low light compared to the iPhone 12 Pro, faster shutter speeds, and improved portrait photos with the telephoto lens. Notably, users can now capture macro photos for detailed close-ups.
The pricing for the iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1,099, maintaining the same prices as the previous iPhone 12 Pro models at launch. Both Pro models were made available for purchase on September 24.
In conclusion, the iPhone 13 series represents a significant leap forward in terms of design, performance, and camera capabilities. With firsthand knowledge of the specifications and features, I can confidently affirm the transformative impact these devices are poised to have on the smartphone landscape.
